Email strategy and copywriting for ecommerce brands who want to see the ROI from email marketing.
Whether your brand is new and you don’t know the difference between Klaviyo and Mailchimp, or you’ve dipped your toes into email marketing and loved the sweet sound of orders from email, I’m here to set your brand up with with emails that subscribers want to open and buy from, consistently.
Sounds like what you need?
Strategy-led emails
From weekly campaigns to automated sequences, every email is part of a well-thought-out plan to have your subscribers opening, clicking and buying.
Research-backed email copy
Your emails will now be guided by customer research, and the result is an interested, happy-to-shop subscriber.
Emails that sound like you
Your subscribers will never believe that you weren’t hunched over your laptop at 11:16pm, cranking out these emails, fuelled by the need to “just get something out there”.
Low conversions and emails that make you wonder if investing in email marketing is worth it?
Or DIY templates that got you a handful of sales, so you know that email works.
But “handful” wasn’t exactly what you were hoping for when you signed up for a Klaviyo or Mailchimp account.
- You wanted subscribers to sign up and start shopping immediately, but they’re unsubscribing without even using their welcome discount.
- You thought that more subscribers meant more sales, but half the list have never made a single purchase
- Email felt like something you could quickly put together and post like an Instagram story, but it has been weeks since your last email.
Your email marketing story doesn’t have to be about few sales, sporadic emails and silent subscribers.
With the right mix of strategy and copywriting, your brand can show up more often and sell more products.
Here’s where we change your email marketing story from “barely working” to “everything looks great”.
All you have to do is pick the service that can help you the most right now.
The Sequence Fix
If you’ve ever wanted to launch a product and wished you had an email sequence in place to sell it, or you started your email list without a welcome sequence and subscribers only get silence after they sign up, The Sequence Fix is for you.
It’s a done-for-you email service that gets one high-priority email sequence off your plate and into your subscriber’s inbox ASAP. Whether that’s a cart abandonment flow or a product launch sequence, the Fix fixes you up with what you need rn.
It’s like a quick fix cup of coffee, only that the effects on your business revenue last longer than an afternoon.
With The Sequence Fix, you get:
- 5-7 conversion-optimised emails (designed and uploaded into your email service provider)
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Strategy Doc (to help you understand the decision behind your emails)
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Copy that matches your voice and moves subscribers to do what you want them to do
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Delivered in 10 working days
Price: $1,350
The Core Three
Bold claim: Half of ecommerce email marketing revenue problems come from not having strategic, automated email sequences.
If you’re sending regular emails and getting people to buy, but don’t have foundational sequences in place, you’ll always be hustling for sales from email, one newsletter at a time.
The Core Three will take the hustle away from you and replace it with waking up to 3am orders because you now have emails running 24/7.
With it, you get three foundational sequences that bring in the most revenue for ecommerce brands – The Welcome, Post-Purchase and Cart Abandonment sequences.
That means that:
- Every new subscriber gets the royal welcome that sets the tone for your brand’s relationship with them. No more crickets when they join your list
- You’ll sell more products when we have emails that bring back shoppers who have abandoned their carts.
- After every order, your customers will be left feeling good and happy to come back, all thanks to your post-purchase email game.
With The Core Three, you get:
- Three primary email sequences – Welcome, Post-Purchase, Cart Abandonment
- At least 15 conversion-optimised emails (designed and uploaded into your email service provider)
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A 45-minute strategy call to discuss the direction of your sequences/flows
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A comprehensive Strategy Doc detailing the strategy for each sequence
- A storyboard with synopsis for each email in every sequence (to help you understand why this email is in this sequence and what it’s supposed to be doing)
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Research-backed, customer-focused emails that convert
- Delivered in 6 weeks
Pricing: $3,950
The Monthly Retainer
How does never having to write a single email again sound?
Delete “send weekly email” permanently from your calendar and get back to making products that people love, while I handle your email marketing from start to finish.
With the monthly retainer, you get:
- As many emails as you need in a month, written, designed and uploaded into your email service provider
- Full email list management (list cleaning, audience segmentation, tags creation, the whole works)
- Monthly email calendar (including email content ideas)
- Monthly performance report showing how the emails have performed
- Form maintenance (including landing pages and opt-in forms)
Pricing starts from $399
What founders like you have said after working with me
I hired Amina to assist with the email campaign workflow for our brand, Hingees. Throughout the entire process, from onboarding to reviews and final delivery, Amina consistently demonstrated a remarkable level of professionalism. The end result surpassed my expectations in every aspect.
Can’t find what your business needs rn?
If your flows are flowing and your newsletter game is as tight as freshly-washed jeggings, but something still feels off in the results you are getting, then it’s time to get a fresh set of trained eyes to spot the gaps.
Pop into The Sequence Clinic
Get an underperforming sequence/flow thoroughly examined.
With The Sequence Clinic, I’ll take a look at a currently-running email sequence/flow, spot the gaps that are affecting your results, and give you my best recommendations to fix it in-house.
You can also get this service for your weekly newsletters. I’ll look into the last four newsletters you’ve sent and make recommendations for improvement.
Price – $450
You read this far, let’s talk about me
My name is Amina…
and if there was a poster child for marketing a product business, it would be me.
As a teenager, back when it wasn’t yet popular to buy stuff off Shopify or WordPress, I moonlighted as my mum’s shopkeeper, selling thousands of cartons of biscuit with every ethical marketing method possible.
Almost two decades later, it’s only natural that I use my brick and mortar biscuit-selling skills to help ecommerce brands sell with email.
As an email strategist and copywriter for ecommerce brands, I’ve created email strategies and written emails that get subscribers opening, replying and buying from their inbox.
So, if you want emails that work, without having to write a single word, you are on the right website.
Sounds like what you need?
Want to know what makes ecommerce emails work?
Every week, I get into founders’ inboxes to talk about doing email better.
Whether you are DIYing your emails or ready to hand off to an email copywriter, you will find my emails eye opening.
(I’ve also been told that they are sometimes funny, but you’re going to have to find out yourself)